Received: from sonic305-22.consmr.mail.gq1.yahoo.com ([98.137.64.85] verified) by logan.com (CommuniGate Pro SMTP 6.2c3) with ESMTP id 9804194 for carmen@logan.com; Tue, 06 Jun 2017 15:25:23 -0400 Received: from sonic.gate.mail.ne1.yahoo.com by sonic305.consmr.mail.gq1.yahoo.com with HTTP; Tue, 6 Jun 2017 19:24:47 +0000 Subject: some guidance with Author Alley? Date: Tue, 06 Jun 2017 15:24:45 -0400 Message-Id: <1216725833.4258570.1496777085798@mail.yahoo.com> In-Reply-To: <1645059228.2144546.1496612392252@mail.yahoo.com> MIME-Version: 1.0 Thread-Topic: some guidance with Author Alley? Priority: Normal Importance: normal X-MSMail-Priority: normal X-Priority: 3 Sensitivity: Normal From: "John Bruening" To: "carmen@logan.com" X-Mailer: CommuniGate Pro MAPI Connector 1.52.54.92/1.54.12.11 X-Virus-Scanned: clean according to Sophos on Logan.com X-PolluStop-Diagnostic: X-Orig-Return-Path: jcbruening@yahoo.com X-Orig-Recipients: /GW1fvKAuLV2mVsCxThYxkWa5qHEuehS X-PolluStop-Score: 0.00 X-PolluStop: Scanned with Niversoft PolluStop v2.7.2 X-Junk-Score: 64 [XX] X-YMail-OSG: mYwpsocVM1nmdcIeML8rmt00Jkl894f4mW79gUQDN0WRNzg6tpkUB3iw8G4aYp_ NLWzBhkd0XZIXUxOMdyfIiawVbDstW5.VGjv5pRJ1yReYFxii4SAhODoQr.MRdrS3n5h3zTjs22F nerBthHkbvey9VE8oqGGGKyo0ircF_mZT2h33CCPVQD7Qa2h.RX5wG5F47rpT15yFvagPvKns1Df 9OXzJUzXyIVeWMRPHg2NoBLxB8YkFnOmL6ti4DVXgZhyZ3Ei77fu.8VHCTC1GQfV4CWFd.I0xwdw .1z8pfh28sj3mkZiT0EHlsG63CJ0UjPhc076q2puPe.Luvpgeq1OO2Rvjn_X.KHyTLFmDmQmW_rw rsZJot3mJWj_4to2AmnS4wPBjUa6DR7NJhArDTzCsQ9XMnb3wNs0TBMyeQMOI4Nz5UlKmQXesjMv 3vEi4_Mo6rG4HD32CCrcgA4ZluWt5QBh0.6K0OHSpzgee1F18OXzrM._is0Ic.8C0YQakZbjol7a kGpHDuNQ.wIZyXvU_1AYJB4SxJmQB9sLjvKfZ_CileUwV20I9 Content-Type: multipart/alternative; boundary="----_=_NextPart_21428_00000883.00005799" ------_=_NextPart_21428_00000883.00005799 Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable Hi Carmen, Just following up on the email I sent on Sunday afternoon (below). If I cou= ld get a little guidance on the questions I originally sent, I can get star= ted on printing some promotional items (postcards, poster, etc.). Any help you could provide would be greatly appreciated. Thanks John John C. Bruening Phone: 216-789-1854 Email: jcbruening@yahoo.com ----- Forwarded Message ----- From: John Bruening To: "carmen@logan.com" Sent: Sunday, June 4, 2017 5:39 PM Subject: Re: Author Alley Acceptance Hi Carmen, Sounds like you're already in the right track with the marketing. Just wond= ering: I know Loganberry Books has a Facebook page, but is there one specif= ically for Author Alley? If not, would it make sense to create one? Content= volume might be lower during the fall and winter, but the run-up in the sp= ring and early summer months prior to the event could be very active. And i= n the slow months, you could post stuff about the bookstore that may not be= specific to Author Alley, but it would still be relevant. Just a thought. As far as table materials and event etiquette, I want to make sure I unders= tand what's considered appropriate -- and just as importantly, what's consi= dered inappropriate. To that end, I have some questions. Bear with me, as s= ome of these might sound painfully basic and obvious, but there's much that= I don't know: =3D How big is the table itself? Do I need some sort of tablecloth or other= covering, or is that provided? I assume a chair is provided? =3D Is some kind of identifying sign or name plaque provided at each table,= or do the authors usually provide that themselves? =3D Do authors keep their inventory of books at their tables during the eve= nt, or is that held somewhere else in the store (such as near the checkout,= etc.)? =3D You mentioned small promotional giveaway items like postcards or bookma= rks. Is it acceptable for such items to reference the fact that the book is= available on Amazon.com, or is such verbage considered the Valdemort (he-w= ho-shall-not-be-named) of independent bookstores. =3D In addition to the giveaway items mentioned above, you also mentioned p= osters as acceptable promotional materials. I could use some clarification = here. By posters, are we talking about something that would be mounted on a= wall at or near the author's table, or perhaps something on a foam board t= hat would sit on an easel on the table? I'm thinking of perhaps a reproduct= ion of the book cover (not enormous, but somewhat larger than original size= ). Does this make sense? A little bit of guidance on these questions will help me know what to order= and print in the way of promotional items. Whatever insight you can provid= e would be helpful. If speaking in real time would be easier than answering= these questions in an email, fee free to call me at the number below. Thanks in advance for your help. John John C. Bruening Phone: 216-789-1854 Email: jcbruening@yahoo.com _____ From: "carmen@logan.com" To: John Bruening Sent: Friday, June 2, 2017 2:18 PM Subject: RE: Author Alley Acceptance Hi John, Glad to hear you=E2=80=99ll be joining us. Please don=E2=80=99t hesitate to= reach out with questions, as it can be a bit overwhelming if it=E2=80=99s = your first time attending this event. It=E2=80=99s literally my job to help= . J We certainly do encourage you to share on social media far and wide. We als= o have some postcards at the shop if you want go over and above and distrib= ute those. We do an email blast and some circle of influence marketing in c= oordination with the Larchmere Merchants Association, but if you have any p= rofessional tips or tricks, we encourage you to market the event to your he= art=E2=80=99s content. Official info can be found on our website here: http= ://w1.loganberrybooks.com/events/author-alley.htm Take care, Carmen Loganberry Books 13015 Larchmere Blvd. Shaker Hts., OH 44120 216.795.9800 www.loganberrybooks.com From: John Bruening [mailto:jcbruening@yahoo.com] Sent: Thursday, June 01, 2017 10:16 PM To: carmen@logan.com Subject: Re: Author Alley Acceptance Hi Carmen, Thank you for the wonderful news! I will drop off a box of books as soon as= possible (sometime in the next seven to ten days). I'm new to this event, so I'm likely to have a few questions in the weeks a= head. I'll do my best not to be a nuisance. Per the participation agreement, I'll be sharing information about the even= t on my social media channels and promoting it as much as possible. If ther= e's any way my 15+ years of professional marketing experience might be help= ful to the cause, please let me know. Thanks again for the good news! I'll be in soon with some books. Regards John John C. Bruening Email: jcbruening@yahoo.com Phone: 216-789-1854 Sent from my iPhone On Jun 1, 2017, at 8:11 PM, "carmen@logan.com" wrote: John, Thank you for choosing to participate in Author Alley 2017 at Loganberry Bo= oks on Saturday, July 1, from 12 p.m. to 4 p.m. Your receipt of this email = means you are registered and that we are looking forward to seeing you! Author Alley is part of the annual Larchmere Festival, a community street f= estival which brings around 5,000 people to our neighborhood, and includes = special sales by Larchmere merchants, friends, and residential neighbors. I= f you wish to take a short break any time in the course of the afternoon to= experience the rest of this exciting event, we encourage you to do so. We ask that you please drop your books off at Loganberry Books at your earl= iest convenience, no later than June 20th. We ask that you supply between 1= 5 and 20 copies. If you have any questions or concerns, you can send an e-m= ail to carmen@logan.com and we will do our very best to assist you. Load-in of additional supplies (bookmarks, posters, pamphlets, etc.) in Log= anberry=E2=80=99s Author Alley next door to the shop should begin at 11 a.m= ., so everyone can be well-established by start time at noon. However, plea= se do not arrive prior to 11, as staff will be occupied with festival logis= tics and set-up. After unloading, you will need to park vehicles elsewhere.= We will update you with parking current information as soon as it becomes = available. You will not need to bring additional books on the day of the ev= ent. We are very excited about this chance for the community to meet and support= local authors, and hope the Festival proves enjoyable for you as well. It = is a great opportunity to meet and network with your fellow authors and you= r readers. We truly appreciate our local talent, so thank you again for you= r participation. Sincerely, Carmen Tracey, Local Author Liaison Loganberry Books 13015 Larchmere Blvd. Shaker Hts., OH 44120 216.795.9800 www.loganberrybooks.com ------_=_NextPart_21428_00000883.00005799 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable
=
Hi Carmen,

Just following up on the email I sent on Sunday aftern= oon (below). If I could get a little guidance on the questions I origi= nally sent, I can get started on printing some promotional items (postcards= , poster, etc.).

Any help you could provide wou= ld be greatly appreciated.

Thanks

John
 = ;

John C. Bruening
Phone: 216-789-1854
Email: jcbruening@yahoo.com






----- Forwarded Message ----- From: John Bruening <= jcbruening@yahoo.com>
To: "carmen@logan.com" <carmen@logan.com>
Sent: Sunday, June 4, 2017 5:39 PM
Subject: Re: Author Alley Accept= ance

Hi Carmen,

= Sounds like you're already in the right track with the marketing. Just= wondering: I know Loganberry Books has a Facebook page, but is t= here one specifically for Author Alley? If not, would it make sense to= create one? Content volume might be lower during the fall and winter, = ;but the run-up in the spring and early summer months prior to the eve= nt could be very active. And in the slow months, you could post stuff about= the bookstore that may not be specific to Author Alley, but it would = still be relevant. Just a thought.

As far as table materials and event etiqu= ette, I want to make sure I understand what's considered appropri= ate -- and just as importantly, what's considered inappropriate. = To that end, I have some questions. Bear with me, as some of these might so= und painfully basic and obvious, but there's much that I don't know:
<= div id=3D"yiv5642491744yui_3_16_0_1_1496609061776_5856">
=
=3D How big = is the table itself? Do I need some sort of tablecloth or other covering, o= r is that provided? I assume a chair is provided?

=3D Is some kind of identifying= sign or name plaque provided at each table, or do the authors usually= provide that themselves?

=3D Do authors keep their inventory of books at their t= ables during the event, or is that held somewhere else in the store (such a= s near the checkout, etc.)?

=3D You mentioned small promotional giveaway items li= ke postcards or bookmarks. Is it acceptable for such items to reference the= fact that the book is available on Amazon.com, or is such verbage consider= ed the Valdemort (he-who-shall-not-be-named) of independent bookstores.

=3D In addition to the giveaway items mentioned above, you also men= tioned posters as acceptable promotional materials. I could use some c= larification here. By posters, are we talking about something that wou= ld be mounted on a wall at or near the author's table, or perhaps something= on a foam board that would sit on an easel on the table? I'm thi= nking of perhaps a reproduction of the book cover (not enormous, but somewh= at larger than original size). Does this make sense?

A little bit of = guidance on these questions will help me know what to order and print = in the way of promotional items. Whatever insight you can provide woul= d be helpful. If speaking in real time would be easier than answering these= questions in an email, fee free to call me at the number below.

Thanks in advanc= e for your help.

John
  

John C.= Bruening
Phone: 216-789-1854
Email: jcbruening@yahoo.com

=

From: "carmen@loga= n.com" <carmen@logan.com>
To: John Bruening <jcbruening@yahoo.com> Sent: Fri= day, June 2, 2017 2:18 PM
Subject: RE: Author Alley Acceptance
=

Hi= John,

Glad to hear you=E2=80=99ll be = joining us. Please don=E2=80=99t hesitate to reach out with questions, as i= t can be a bit overwhelming if it=E2=80=99s your first time attending this = event. It=E2=80=99s literally my job to help. J

We certainly do enco= urage you to share on social media far and wide. We also have some postcard= s at the shop if you want go over and above and distribute those. We do an = email blast and some circle of influence marketing in coordination with the= Larchmere Merchants Association, but if you have any professional tips or = tricks, we encourage you to market the event to your heart=E2=80=99s conten= t. Official info can be found on our website here: http://w1.loganberrybooks.com/events/author-alley.htm =
 
= Take care,
Carme= n
 
Loganberry Books
= 13015 Larchmere Blvd.
Shaker Hts., OH 44120
216.795.9800
www.loganberrybooks.com
 
=
 
 
From: John Bruening [mail= to:jcbruening@yahoo.com]
Sent: Thursday, June 01,= 2017 10:16 PM
To: carmen@logan.com
Subject: Re: Author Alley Acceptance
 
Hi Carmen,
 
Than= k you for the wonderful news! I will drop off a box of books as soon as pos= sible (sometime in the next seven to ten days).
 
I'm new to this event, so I'm likely to have a few questio= ns in the weeks ahead. I'll do my best not to be a nuisance.
 
Per the participation agreement, I'll be shar= ing information about the event on my social media channels and promoting i= t as much as possible. If there's any way my 15+ years of professional mark= eting experience might be helpful to the cause, please let me know.
 
<= div class=3D"yiv5642491744MsoNormal">Thanks again for the good news! I'll b= e in soon with some books.
 
Rega= rds
 
John
&nb= sp;
John C. Bruening
Email: jcbruening@yahoo.com
<= /div>
Phone: 216-789-1854


Sent from my iPhone

On Jun 1, 201= 7, at 8:11 PM, "carmen@log= an.com" <carmen@log= an.com> wrote:
John,

Thank you for choosing to participate in Aut= hor Alley 2017 at Loganberry Books on Saturday, July 1, from 12 p.m. to 4 p= .m. Your receipt of this email means you are registered and that we are loo= king forward to seeing you!
 
Author Alley is= part of the annual Larchmere Festival, a community street festival which b= rings around 5,000 people to our neighborhood, and includes special sales b= y Larchmere merchants, friends, and residential neighbors. If you wish to t= ake a short break any time in the course of the afternoon to experience the= rest of this exciting event, we encourage you to do so.
<= span style=3D"font-size: 12pt;"> 
We ask that you please drop your books off at Loganberry Book= s at your earliest convenience, no later than June 20th. We ask = that you supply between 15 and 20 copies. If you have any questions or conc= erns, you can send an e-mail to carmen@logan.com and we will do our very best to assist you. =
 
Load-in of additional supplies (bookmarks= , posters, pamphlets, etc.) in Loganberry=E2=80=99s Author Alley next door = to the shop should begin at 11 a.m., so everyone can be well-established by= start time at noon. However, please do not arrive prior to 11, as staff wi= ll be occupied with festival logistics and set-up. After unloading, you wil= l need to park vehicles elsewhere. We will update you with parking current = information as soon as it becomes available. You will not need to bring add= itional books on the day of the event.
 
We = are very excited about this chance for the community to meet and support lo= cal authors, and hope the Festival proves enjoyable for you as well. It is = a great opportunity to meet and network with your fellow authors and your r= eaders. We truly appreciate our local talent, so thank you again for your p= articipation.
 
Sincerely,
= Carmen Tracey, Local Author Liaison=
 
Loganberry Books
13015 Larchmere Blvd.
Shaker= Hts., OH 44120
216.795.9800
www.loganberrybo= oks.com
 
<= /div>


<= /div>


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