Mailing List Message #37
From: Lynne Alfred <>
Subject: Fwd: Larchmere Festival Promotion-Next Steps
Date: Mon, 8 Apr 2019 11:41:06 -0400
To: Eric Meister <>, Lisa & Donald McGuthry <>, Harriett Logan <>, David DiVita <>, Rain Burnside <>, Joshua McHamm <>
Cc: Steven Taylor <>
Here’s the final version of the arrangement for the July 5 front-page notes on the Plain Dealer and the digital mobile impressions starting Monday, July 1.   The Executive Committee agreed on Thursday, April 4 to add the additional amount for this purpose to the Festival’s advertising budget, Harriett.  I’m thinking we may want to track the effectiveness of this approach by saying something like:  "bring this front-page note, or show us the digital impression on your phone, and receive 10% off your purchase from any merchant showing the note in their window”.  Your thoughts?
P.S. to Steve Taylor - We’ll need Nancy Spicuzza’s email address; and we’ll be expecting you both at the Festival on July 6!!!  Thanks so much for all your (amazingly prompt) help, Lynne  

Begin forwarded message:

From: Steven Taylor <>
Subject: Larchmere Festival Promotion-Next Steps
Date: April 5, 2019 at 11:50:38 AM EDT
To: Lynne Alfred <>
Cc: Nancy Spicuzza <>

That’s good news.  I may have to hire you to sell my other ideas.
I am assigning your account to Nancy Spicuzza.  She will reserve the July 5th date and share deadlines, get specs created, payment arrangements, etc.
Attached is the revised version.  It was a little lower than what you stated.  Please confirm receipt, thank you for your business and good luck with the festival.
Steve Taylor
Senior Manager
Business Development
Advance Ohio
(Representing, The Plain Dealer and Sun News)
1801 Superior Ave. Cleveland, OH. 44114
From: Lynne Alfred <> 
Sent: Thursday, April 4, 2019 6:11 PM
To: Steven Taylor <>
Subject: Finally!
Thank you for your patience, Steve!  We’re ready to place an order for the July 5-Front Page Notes and related mobile :
We’d like to have you cover the seven (7) zip codes listed in your last email, totaling $1,037.48 plus zip codes 44121-Euclid and 44022-Chagrin Falls, for an additional $135.85 and $119.87, respectively, bringing the total, including the digital mobile impressions, to $1829.33 (I think; feel free to correct my math).
I’m hoping this enables you to hold the date.  And, please let me know how we proceed from here?
Thank you again, Lynne
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